ASDA stores in Ellesmere Port and Chester have helped secure a massive donation after persuading the head office bakery team to pledge £40,000 to the Chester Zoo tiger enclosure to celebrate 10 years of the supermarket’s ‘Tiger Bread’.
Asda sells a variety of Tiger Bread products, including baguettes, rolls, bloomers and tin loaves, and sold 12.5 million tiger loaves in the past year.
It first supported the enclosure when the bread was introduced, so the local stores decided to ask Asda’s bakery team to once again help the zoo out.
Chester Zoo, which is home to Sumatran tigers Fabi, four, and Kirana, five, is using the donation to create a new tiger-viewing platform.
Melanie Cowieson, development manager at Chester Zoo, said: “Asda have always been very supportive of the zoo’s tigers, providing funding for the viewing window at the enclosure, and we’re delighted they are marking their 10th anniversary in this way.”
Asda store bread buyer James Burrows said: “Tiger bread has always been one of our most popular loafs and, given our past relationship with Chester Zoo, we were delighted to be able to once again support the fantastic conservation work done by the zoo to help these magnificent creatures.”
Phil Hughes, bakery manager at Asda Ellesmere Port, said: “Tiger Bread is our most popular bakery product so I’m pleased we’ve been able to mark its anniversary by supporting our local zoo.”
Work on the viewing platform will start in late summer and will be completed at the end of October.