OLIVER & Co has enlisted the help of Cheshire Jets basketball players Matt Shneck and Phil Brandreth when it launches as a QualitySolicitors branch on November 11.

The players will be at a launch event at the firm’s office at 30 Watergate Street, at 5pm when they will meet and greet fans.

Chester has been chosen as one of 55 locations for the massive expansion of the UK’s first national legal brand, QualitySolicitors, as law firms prepare for ‘Tesco law’.

Oliver & Co has been selected from fierce competition to become a QualitySolicitors firm. QualitySolicitors, described as the ‘next generation legal brand’ plans to launch a QualitySolicitors law firm in every major UK town and city by Autumn 2011, and aims to provide a recognisable ‘household name’ for legal services, ahead of massive changes due to take place in the legal market. The changes, dubbed ‘Tesco law’, will allow banks and retail brands to provide legal services for the first time from October 2011.

In an effort to stay ahead of this new competition, QualitySolicitors firms are required to commit to providing the highest levels of customer service, including a free first consultation and a same-day response service. “That is just the beginning,” said QualitySolicitors chief executive, Craig Holt. “The legal market is going to totally transform over the next couple of years.”

He added: “With a range of innovations in the coming months, we will change people’s entire experience of accessing legal services, making it a much easier and more enjoyable process. By providing a recognisable and trusted brand name, we will end the need for the time-consuming and often stressful, task of having to choose between lots of different local firms.”

Director, David Owen, said: “We are delighted that, based on the positive response from our customers, Oliver and Co has been chosen as a QualitySolicitors firm. It’s fantastic news for us and for Chester.”