Two former Feathers hotels in Chester and one in Rossett have been integrated into the new Hallmark Hotels brand.
The Queen Hotel and the Westminster Hotel on City Road and Llyndir Hall in Rossett will be rebranded Best Western Premier Hallmark Hotel Chester The Queen, Best Western Hallmark Hotel Chester Westminster and Best Western Hallmark Hotel Chester Llyndir Hall after becoming part of the Topland group.
The group’s hotel portfolio has expanded by 40% as it welcomes the Feathers Hotel Collection.
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The integration of an additional five hotels in the North West, in Liverpool, Preston, Manchester and Warrington, brings Topland Group another step closer to fulfilling its objective to build a £1bn hotel business.
Director of hotels at the Topland Group Lionel Benjamin: “Topland Group’s investment into the North of England’s hotel industry supports the Northern Powerhouse’s efforts to improve economic growth for the area. The expansion of the Hallmark Hotels portfolio within this specific region brings with and supports employment, both for hotel teams, suppliers and partners whilst also driving demand to the destination both for leisure and business travellers.”
The uniting of the portfolio brings the number of nationwide Hallmark Hotels to 28, with a total number of rooms offered across the UK up to 2700. Over 16,000 square metres of space across 171 individual and purpose built function rooms will now be available by Hallmark Hotels.
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Reputation
Hallmark Hotels group sales and marketing director Robert Alley said: “Feathers Hotels bring with them a strong reputation in their local markets for originality and service culture. A popular choice for social events, they are a perfect fit into the enlarged Hallmark Hotels portfolio where progress has been made to establish the portfolio as one of the leading independent hotel brands in the UK.”
The eight former Feathers Hotels will receive investment from Topland Group, with a significant number of bedrooms across the properties scheduled to receive a complete refurbishment, , whilst continuing to retain their unique individual characteristics and architectural charm.
The five other hotels to undergo a name change are: Best Western Premier Hallmark Hotel Preston Leyland, Best Western Hallmark Hotel Warrington Fir Grove, Best Western Hallmark Hotel Manchester Willow Bank, Best Western Hallmark Hotel Liverpool Alicia and Best Western Hallmark Hotel Liverpool Feathers.
Topland will continue to be made in new technology, enabling guests to enjoy complimentary high speed Wi-Fi across the group whilst all restaurants adopt the new Hallmark Hotels F&B. This will include the introduction of the new breakfast standards being rolled out across the group in early March 2016.
