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Capenhurst based ‘Out There’ launches across the UK

Former apprentice star and director Neil Clough joins management team at official launch event

Out There management team, L-R: former Apprentice star Neil Clough, franchisee Richie Allan, MD Nicola Palmer and CEO David Palmer

A new national destination brand is aiming to benefit leisure, tourism, hospitality and lifestyle businesses across the North West.

Out There was introduced to local business directors and franchisees at an official launch event in Inglewood Manor, Ledsham.

The evening was a great success for the management team behind Out There, including former Apprentice star Neil Clough and Perfect Getaways directors David Palmer and Nicola Palmer.

David said: “Out There takes us to a completely new level. This isn’t just a name changer, it’s a complete game changer in permission-led marketing.”

The Capenhurst-based company began building its robust opt-in database during its time within the holiday home industry and strong partnership with the likes of Ryanair and Flybe.

David added: “We started renting out our bungalow in Fuerteventura in 2006, and so began a little holiday rental company called Jolly Rentals which grew into just about the largest independent villa rental company in the UK, Perfect Getaways.

“In 2012, we started offering people things to do while on holiday, as a result, My Travel Pal was introduced to the UK market.”

Richard Clarke, head of marketing and MD of the Rockart Agency, worked in conjunction with the Out There management team to rebrand the business in a bid to position the company as a leading national destination brand.

Richard explained: “As a brand and a business, Out There fills a unique gap in the market. For UK leisure, tourism, hospitality and lifestyle businesses, our proprietary two million opt-in database of ABC1 subscribers act as a ready-made audience, willing to act on a range of enticing offers and promotions,”

The evening revealed the brand’s new offer to potential franchisees and the public.

The brand’s transition comes complete with a bespoke TV advert to be aired on Sky Multichannel in September.

A sneak-peak broadcast of the pre-production commercial was well received.

MD Nicola Palmer said: “We’re continually looking to improve and we have a schedule of constant improvements and ground breaking technology over the next 18 months.”

David and Nicola shared their gratitude to the team and all those involved in making Out There where it is today. “We want to thank friends, family, investors, people who believed in us from the very beginning when all of this was just a dream.”

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