De Winter PR has been appointed to manage the PR for leading regional law firm Aaron & Partners LLP after delivering a successful partnership law campaign earlier this year.

The North-West-based agency caused a stir with its quirky and creative Expel your Partner April fools campaign for Aaron & Partners’ Partnership Law team and will now turn its attentions to promoting the entire firm’s specialist services across the North West.

Head of client services and strategy Sophie Everett will manage the account with a three-strong team from de Winter’s business division.

de Winter PR’s managing director, Kate Cox, said: “Aaron & Partners LLP is an established, partner-led, forward-thinking company that we have always aspired to work with.

“Like us, Aaron & Partners is enjoying a period of expansion and we’re very excited to be working alongside them to support their continual growth and development in the North West and beyond.”

Scott Hadden, marketing manager at Aaron & Partners said: “We were extremely impressed with de Winter’s approach to our partnership law brief and following a competitive three-way pitch for our entire account remain equally as impressed.

“We look forward to working with de Winter to promote Aaron & Partners in an innovative and engaging way and we’re excited to see what fresh ideas they bring to the table.”