The run-up to Christmas is well and truly under way, with plenty of adverts on television documenting the countdown until December 25.
We've seen John Lewis' new effort - sound-tracked by Tom Odell with a cover of The Beatles' 'Real Love' - and Sainsbury's have revealed their effort for the festive period.
Christmas adverts are, by and large, a great thing. That said, there are a few stinkers among the crackers of 2014. We've documented the best, the worst and the most bizarre below.
Do you agree?
Sainsbury's have well and truly owned the Christmas advert game this year. Grab your tissues - or at least your nearest Nectar vouchers.
Weird. Halfords asks us "does anything beat a bike?". Yes. A Christmas where you don't receive a present from Halfords beats it.
Ah, yes. This advert is celebrating Britishness by depicting a British Christmas where British families sit down and eat British food and swap British jokes and watch British TV.
It's made by Aldi - the popular German discounted supermarket chain.
Aldi's arch rival Lidl takes a familiar stance this year for their advert: a group of people enjoy a succulent, tender and delicious Christmas dinner.
Where is the food from? M & S? Waitrose? Perhaps an independent farm? Nah, it's from Lidl, obviously. Seems legit.
Debenhams' advert is just like a Jubilee concert: formulaic, predictable, and sound-tracked by Paul McCartney.
Presumably to cash in on the never-ending Frozen bandwagon, Sky decided to transform their protagonists into animated characters as Michael Gambon's dulcet tones speak glowingly.
The same as every year. Don't be surprised to see 6348 Facebook statuses saying 'CHRISTMAS ISN'T HERE UNTIL I'VE SEEN THE COCA-COLA ADVERT! LOL!', though.
A pedestrian cover of a classic song by a twee songwriter? Check. A cute kid? Check. An even cuter animal? Check.
John Lewis knows how to play into our hands.
Some kid manages to make really great cakes for Christmas in the Waitrose advert. What's the moral of the story? That she can leave school and join Great British Bake Off?
Mary Berry is ruining this country's education system.
(But don't forget to listen out for Chester's own Beth Pennell singing the opening line)
Nothing says festive like a high-visibility jacket. So, don't be shocked to see Tesco's advert documenting its factory workers opening gifts.
We still know you've mislaid your profits, Tesco. It's just a shame you didn't fund a better advert.
Marks and Spencer
Britain's biggest clothing retailer is structuring its Christmas advert and campaign around the 'random act of kindness' theme.
The British public are probably the least likely nation in the world to buy into 'random acts of kindness' unless Greggs gave away free pasties.