LifestylegalleryMatalan Alphabet ScarvesBookmarkShareLifestyleBySallie EhlenSocial Media Editor & Senior Reporter12:31, 29 OCT 2014Updated12:24, 3 JUN 2015Pride of Britain winner Ted McCaffery is part of the Matalan Alphabet Scarves campaign1 of 8Erin Cross from Chester is part of the Matalan Alphabet Scarves campaign which is raising money for Alder Hey Children's Hospital and Charity2 of 8Even stars from the USA are backing the Matalan Alphabet Scarves campaign which is raising money for Alder Hey Children's Hospital and Charity. Justin Bieber, Sarah Jessica Parker and Britney Spears pictured wearing their Alphabet Scarves3 of 8Jessie J in her alphabet scarf4 of 8Amanda Holden wearing her scarf5 of 8Erin is pictured here in the Matalan catalogue along with Abbey Clancy, Beth Tweddle and Keith Lemon6 of 8Darcey Bussell is backing the Matalan Alphabet Scarves campaign which is raising money for Alder Hey Children's Hospital and Charity7 of 8Jessie J, Kylie Minogue and Helen Mirren sporting their alphabet scarves8 of 8More OnCheshire