A weekly feature on the lives and loves of people from our city. We want to hear from people from all walks of life - to take part, email email@example.com
My day: My alarm is normally Rose, my elderly schnauzer demanding a walk and breakfast. I then enjoy my breakfast with my son, listening to the BBC Radio 4 Today programme.
A normal day consists of jumping in the car (sat nav programmed in) to visit one of Marketing Cheshire’s clients, from lords and ladies of Cheshire’s beautiful stately homes to meetings with the local authorities.
Sometimes I am back at base, on Station Road in Chester, working on exciting projects from the Chester Christmas market plans to TV commercials.
Throughout the day I am constantly watching our social media channels checking out the latest news and how many people have been viewing our new TV commercial for Chester – over 7,000 to date.
For lunch, if I am catching up with a client or business meeting then I always head to the Sticky Walnut in Hoole. It is a fabulous restaurant which uses the very best local ingredients. If it is lunch on the go, it will be homemade soup - my particular favourite is butternut squash.
A big part of my job is the social side which is great fun. You get to see behind the scenes of some very unusual places and invited to lots of quirky and different events.
We recently took the Virgin Trains comms team on a Chester ghost tour during their team away day and I attended the polo at Chester Racecourse with Prince William.
If I’m not attending an event in the evening I enjoy spending the evening with my family, cooking and watching a good box set.
Dress: Marketing Cheshire’s uniform is about projecting the right image at the right time. We are a slick, fun and on trend agency and our look reflects this.
What is the favourite part of your job?: Working with a team of fresh, inspiring, creative young people who know how to communicate and have loads of ideas for our clients.
What is the least favourite part of your job?: Dealing with public and private commercial challenges.
What would be your dream job if you weren't doing what you do now?: A restaurant critic.
How do you relax when you are not working?: I am a dedicated Francophile, with a love of French cooking, cinema and literature.
What is your favourite film?: Pride and Prejudice directed by Joe Wainwright.
What is your favourite book?: Adele: Rolling in the Deep.
What is your favourite song?: A Month in the Country by JL Carr.
If a film was made of your life, who would you like to play you?: Meryl Streep or Lesley Sharp
Have you had your 15 minutes of fame?: I worked on the Renault Clio’s Nicole Papa campaign which doubled Renault's market share in the UK.
Name: Katrina Michel
Job: Chief Executive Marketing Cheshire
Born: Stratford, London
Education: University of Bristol BA Hons Modern Languages (fluent in French, German and passable Italian).
Family life: Married with two children
Background: Began working life at the Foreign Office, ion the Diplomatic Corps with postings to Paris and NATO. MBA from INSEAD in Fontainebleau, followed by marketing roles at Publicis and Ogilvy. Helped revive the J Walter Thompson office in Manchester. Managed her own brand and communications company for five years working for clients such as American Express, Kelloggs, Volvo and Unilever.