A weekly feature on the lives and loves of people from our city.

My day: I can’t really say I have an ‘average’ day. Most of the media I create, whether it’s a brochure, website layout, poster, video interview, photograph or other type of creative output, present different design challenges.

Sometimes there are a series of similar designs or a specific type of video interview that is required with a regular theme such as the monthly communications video I create for Airbus in Hawarden.

My clients know that if they give me an advert to design or a brochure or poster, that I’ll be returning ideas and designs as soon as possible as it helps me stay on top of things and keep the ideas fresh following initial discussions. Having said that, it’s important as a designer to let things ‘mull-over’ in the back of my mind too…many challenges have been solved by a flash of inspiration when I’m doing something else such as cycling or playing guitar.

In terms of hours, I work from home so it’s a case of a commute to the office room. I tend to be working most of my time creating design or video work for clients, taking photographs for stock libraries or exhibitions or working on my music.

I only ever watch TV when there’s a specific film on that I am keen to see or a Blu-Ray I’ve borrowed through the post. There’s no wasted time – every activity has an outcome in one form or another.

Dress: I have worn black clothes all the time for as long as I can remember ? I’ve forgotten why – something about angst and never going to art school or something. I need to get me a uniform… with colour in.

What is the favourite part of your job? When I’ve completed a piece of design work to the best of my ability and I know I’ve pushed my skills to the next level. It’s also great when you see examples of work in public spaces in one form or another.

What is your least favourite part of your job? My accounts and book-keeping, though not as much as you might think. It’s that unique time when I’m working without creative processes.

What would be your dream job if you weren't doing what you do now? I am a delusional rock star and am still hoping to go on world tour in a band.

How do you relax when you are not working? I’m always trying to push creativity and so there is very little time off. I’m even looking at camera angles and editing techniques when I’m watching a film and listening to the soundtrack for inspiration. I can’t even say my bike rides down the Chester Millennium Greenway are completely devoid of my SLR camera either ? My main focus is on playing electric guitar, which I’ve been doing for 25 years now, producing music for 18 of those.

What is your favourite film? Bad Boy Bubby – an Australian film made in 1994 by Rolf De Heer. It’s a difficult and controversial film but challenges perceptions of modern culture and community. Others just find it really offensive or some kind of bizarre comedy. I don’t recommend people watch it…though, seriously, they should.

What is your favourite book? 1001 Guitars To Dream of Playing Before You Die by Terry Burrows.

What is your favourite song? All The Things She Said by Simple Minds, closely followed by Led Zeppelin’s Since I’ve Been Loving You and Depeche Mode’s World In My Eyes.

If a film was made of your life, who would you like to play you? Vincent Gallo in full-on Buffalo 66 mode. Alternatively, squishy Plasticine dog character ‘Gromit’ of Wallace and Gromit fame will do.

Have you had your 15 minutes of fame? Maybe,… just maybe.

FACT FILE:

Name: Peter Simcoe

Job: Freelance graphic designer at Simcoemedia

Born: Chester

Lives now: Chester. I lived in Birmingham, Loughborough, Nottingham and Brighton between the ages of 18 and 35 before I returned to Chester in 2009. I also lived in Wellington, New Zealand for a year in 2000 and a great little place called Townsville in Queensland, Australia for 8eight months during 2005.

Education: 1st Class Honours Degree in Design from Loughborough University and a post graduate diploma in Media Production from UCE.

Family life: I am entirely alone in this universe! Seriously though, I’ve got friends that I catch up with from all the places that I’ve lived in and I’ve got to know some great people since being back in Chester.

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Last week's Day in the Life: Sports coach and founder A-Star Sports Ltd, Gary Bassett .