A brand new store has pepped up the retail offer in Ellesmere Port town centre.

Excited crowds flocked to the opening of Pep & Co in the Port Arcades Shopping Centre eager to catch the first glimpse inside as the store opened ahead of schedule.

The ribbon was cut and the store officially opened by the Mayor of Ellesmere Port Lynn Clare and mayoress Jenny Bateman along with Anna Pritchard who was chosen as the Face of Pep in Ellesmere Port.

As the lucky winner Anna received a £50 gift voucher to spend instore and treated herself and her three children Rosie, Heidi and Thomas Smith to some new outfits.

They were all joined by an Elsa impersonator from Frozen who entertained the younger shoppers singing their favourite songs from the show.

Alison Swarbrick, manager of the latest retailer to give The Port Arcades a boost following the recent openings of CEX and Branded Clothing in the malls said she was ‘really proud’ to have opened the store.

She said: “We had a fantastic launch with a crowd of shoppers waiting to get inside the store as soon as the door opened.

“I’m really proud of what we’ve achieved and we’ve already had some great feedback.

“I have a feeling that this store is going to be a big success in Ellesmere Port as we have a really good offering of women’s wear, children’s wear and a small amount of home ware, all at really affordable prices.

“The premise is 80% of stock in the shop is priced below £10.”

Welcoming their arrival, Les Lyon, centre manager of the Port Arcades added: “We are extremely pleased to welcome Pep & Co to Ellesmere Port and into the Port Arcades.

”As a brand new to the UK market it is particularly pleasing that Pep & Co have chosen Ellesmere Port town centre to be part of their launch programme.

“We are sure that their offer of high quality style at welcoming prices will appeal to our shoppers from far and wide.”

Pep & Co markets itself as a value shopping destination for families and those looking for a bargain, offering simple home wares such as candles and picture frames - anything that you can carry home with you - as well as fashion for mums and kids.

The Hertfordshire based brand is aiming to rival the likes of Tesco and Asda with its range of discount clothing and home accessories.

It describes its rapid £20m growth from nought to 50 town centre stores in the space of just a few weeks as one of the quickest ‘from scratch’ retail launches ever attempted in the UK.

Company bosses have decades of experience working for stores including Asda, Matalan, Sainsburys, M&S, Tesco and BHS.

The firm is said to believe there is a gap in Britain’s crowded discount market following the collapse of Woolworths.

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