Exhibition at The Lowry looks at link between art and advertising

Jan 18 2010 Chester Chronicle

AS The Lowry at Salford Quays prepares to celebrate its tenth anniversary, the iconic venue is about to play host to a very different exhibition.

The Salford-based arts and culture hub kick-starts its celebratory year with an interactive Art in Advertising show, highlighting the very best in North West creativity.

Produced by Manchester agency BJL with involvement from well-known local brands and the region’s universities and colleges, the three-month programme will examine the link between art and the advertising industry, as well as showcasing some of the company’s most well-known campaigns.

Celebrating pure creativity, the exhibition will fuse the results of commercial and non commercial artists and feature work for big-name brands including BA, Asda and Warburton's.

It opens on January 23, and will facilitate the creation of some major new art works and interesting collaborations.

BJL creatives will also be on hand to give a behind the scenes view on the installations – lifting the lid on the tools and creative processes they use and explaining the evolution of their award-winning work.

The exhibition runs until April 11.