Blood Red: Record Liverpool FC kit sales stuns critics

Jul 9 2011 by James Pearce, Liverpool Echo

IT seems that all publicity is good publicity where Liverpool are concerned.

When the Reds revealed their new third kit last month there was an angry backlash. Twitter almost went into meltdown with fans fuming that the white shirt featured blue stripes.

The response from kit manufacturers adidas that the injection of ‘cyan’ was inspired by the first home shirt Liverpool wore back in 1892 cut no ice with many.

Many vowed to shun the kit in protest but it seems the worldwide attention that was generated has got the tills ringing. Pre-orders of the kit have broken all previous records for a third kit and it doesn’t even hit the shops until July 14.

LIVERPOOL won the best digital marketing campaign at the MBNA Northern Sports Awards for their ‘We Make the Shirt, You Make it Liverpool’ initiative.