Football - Liverpool FC: New Liverpool FC kit is the star of adidas advert

May 7 2010 by David Randles, Liverpool Daily Post

New Liverpool FC kit is the star of adidas advert

Football - Liverpool FC: LIVERPOOL supporters got their hands on the club’s new shirt yesterday – for free!

To mark the launch of the club’s new Standard Chartered sponsored strip, a specially arranged film shoot saw a mass shirt swap culminate with tops given away to lucky onlookers.

The idea was the brainchild of Liverpool FC kit manufacturers adidas who were in the city to capture footage for an advertising campaign to promote the new kit.

Williamson Square was awash with red and white as 100 Liverpool supporters and extras took their positions for a series of shots throughout the day.

The shoot soon attracted interest from passers by who gathered as the action unfolded.

The chaotic shirt swap scene was followed by more controlled filming. Edited versions will be included on various websites such as Liverpool’s official site and the adidas platform.

One shot involves a Liverpool fan swapping his shirt with an unsuspecting old man while another saw a girl run through the Williamson Square fountain wearing her new Reds shirt.

A local fruit and vegetable vendor got in on the act, kindly giving up his stall to the film crew for an impromptu scene.

The shirt swap idea is based on a similar project that was first trialled in Amsterdam 18 months ago to launch a new Ajax kit.

A spokesperson for adidas said: “The shirt swap is a fresh and innovative idea.

“We thought it would work well in Liverpool and it’s been really well received

“We used a split of 50 extras but also 50 genuine Liverpool fans, who the club contacted.

“Getting fans involved generates a real sense of enthusiasm.”