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Channel 4 set to evict Big Brother

Big Brother is to be axed after one more series next year, Channel 4 has announced.

The broadcaster will end the programme, for which ratings have plummeted for its current series, after screening the 11th series of the "reality" show in 2010.

It is understood Channel 4 has decided not to renew its deal with programme-maker Endemol for Big Brother, which has been a huge revenue-driver for the channel.

Channel 4 has a three-year deal with Endemol, thought to be worth around £180 million, to screen the series.