Key factors for success:

Apr 4 2008 by Barry Ellams, Chester Chronicle

Think and act ‘European City’ to deliver and compete effectively

Share the same high levels of aspiration to realise change

Raise awareness of Cheshire as a destination.

Strengthen partnerships with neighbouring destinations – customers are not interested in administrative boundaries.

Improve connectivity with key regional gateways – in particular with Liverpool John Lennon and Manchester Airports as well as the main intercity rail gateways in Cheshire & Warrington.

Keep pace with technology. Modern technology offers enormous opportunities to communicate more personally and effectively with visitors.

Stay up to date with market intelligence and future trends

Invest in staff training, providing people with the skills and knowledge to deliver outstanding customer service.

Be alive to the growing interest in the environment and environmental responsibility