Chester PR firm wins contact to develop campaign for Big D Nuts

Feb 5 2010 Chester Chronicle

CHESTER based de Winter PR and Marketing has been appointed to develop both national and regional media relation campaigns for cheeky bar snack Big D Nuts.

Big D Nuts, part of the Trigon Snacks company based in Liverpool, are the UK’s favourite pub nut snack and sold in thousands of bars and pubs.

The campaign will focus on building a nationwide search for the new Big D Babe and utilising online and print media partners to maximise customer engagement.

Girls from across the country will have the opportunity to enter themselves as the new face of Big D. The winner will go on to have a personal photo shoot, calendar, website, UK pub tour to promote the brand.

Kate Rathbone, marketing manager at Trigon Snacks said: “Big D is already the nation’s favourite; we are now developing our strategy to specifically target UK regions which we believe we can continue to grow. de Winter PR has already demonstrated that they share our passion and sector understanding - with their extra creativity our 2010 communications campaign will spearhead the brand’s growth further.”

This is the third new business win this year for de Winter PR & Marketing, which celebrates its 21st anniversary this year.

de Winter PR & Marketing managing director, Hems de Winter, said: “We’re nuts about Big D! The team is thrilled to be working with such an established UK brand.”