The Purple Flag standard

Jan 2 2009 by Howard Lockley, Chester Chronicle

WELL BEING:

Active policing & surveillance

Responsible customer care

Proactive licensing and regulation

Addressing alcohol abuse

Public utilities after hours

Active involvement of business

Good public engagement and presentation

PLACE

Successful density/ juxtaposition of venues & attractions

A lively & viable mix of day and night uses

Active streets & frontages

Respect for location/identity

Good design for the night

APPEAL

A choice of eating venues and a commitment to good food

Licensed venues to suit varied ages, tastes & lifestyles

A vibrant arts & cultural scene

Retail hours to meet customer choice and preference

Active public buildings

A programme of inclusive events

MOVEMENT

Safe, affordable public transport

Secure late night car parking

Well-designed pedestrian links

Business participation in journey home

Practical information for travellers