Credit crunch boosts sales of Cheshire cheese

Sep 22 2008 by Allison Dickinson, Chester Chronicle

SALES of Cheshire cheese have soared by a huge 25% in just three months - because of the credit crunch.

Experts are attributing the increases to consumers who are increasingly opting to make sandwiches and packed lunches at home, rather than spending up to £5 a day on expensive shop-bought sandwiches or lunches.

This seems to be backed up by the fact that Lancashire based Warburtons bakers have also experienced a similar boost in bread and roll sales with a 10% year-on-year sales increase.

British Cheese Board secretary Nigel White said: “We have been pleasantly surprised to see Cheshire cheese sales steadily rising in this economic climate but as we analyse consumer behaviour it becomes clear that many people are opting to prepare their lunches at home as part of their credit crunch cost cutting.

“Traditionally cheese has always been a great staple food in times of hardship as it is a cost effective source of protein.”